Press-Release-Writing.com
Frequently Asked Questions
 |
1. What type
of information should I include in my release?
2. How much Contact information should I
include?
3. What font face should I use?
4. How long should my press release be?
5. How are releases delivered?
6. Can I target a specific region instead of
a channel?
7. Do you guarantee that my release will get
media coverage?
8. How do I know my release got delivered?
9. Do you provide tracking information to let
us know what coverage we have received?
10. What kind of results can I expect?
11. When will people start Contacting me?
12. Are you just doing a bulk mailing?
13. Is delivering to so many outlets
considered SPAM?
14. Do you distribute worldwide?
15. How can you distribute releases so
inexpensively?
16. Should I send multiple releases for a
single event?
17. Do you ever run any specials or sales?
18. Can PRW write my release?
19. What does PRW charge to write releases?
20. How long will it take to get my finished
release if PRW writes it?
21. Will I be able to proof my release
before it is distributed?
22. How many re-writes or updates can be
made to my release?
23. If I have a completed release but want
PRW to proof it, what do you charge?
24. How can I sign up for your free
newsletter?
25. How can I make a suggestion for
additional media outlets to add to your list?
26. Once I place my order, how
quickly will it be distributed?
27. How do
I place my press release order?
28. What is the origin of
"-30-" at the end of some press releases?
1. What type of information should I include in my
release?
Stick to the basics and avoid hype. You'll be right on
track if you can include the traditional "who, what,
where, when, why, how".
2. How much Contact information should I include?
Include as much Contact information as you possibly can.
Generally you should try to include an address, phone
number, fax number, email address, and Web site address.
It only increases your chances of getting some type of
coverage when you make it easier to be Contacted. If the
press release involves two or more parties, you must
include Contact information for those parties.
3. What font face should I use?
We recommend using Arial 10 pt. or Courier 10pt.
4. How long should my release be?
We highly recommend that your
release be kept to 1 page. A word count limit of 500 words
is required. Remember that short
and to the point is best. Additional charge of $100 per
every 100 words will apply to
your order if your press release is over 500 words long.
5. How are releases delivered?
All releases are delivered via email directly to the
editor or person responsible for receiving or reviewing
releases at each particular media outlet.
6. Can you target a specific region instead of a
channel?
Yes, with our custom
or local distribution
options.
7. Do you guarantee that my release will get media
coverage?
Because we have no control over what a particular media
outlet deems "newsworthy" we cannot make any
guarantees.
8. How do I know my release got delivered?
You will receive a confirmation via email shortly after
your release has been sent.
9. Do you provide tracking information to let us know
what coverage we have received?
Yes, we do provide an affordable online clipping service.
You can view more detailed information on this service by
clicking here. We also provide links to some very good offline and online
services. You can find
this information at: http://www.press-release-writing.com/tracking-press-release.htm
10. What kind of results can I expect?
Results vary so greatly that there is no way to give our
clients any standard figures. Some clients find their
phones ringing off the hook while others may not receive a
single call. Remember, there are many variables that
affect whether or not the media decides to pick up your
story.
11. When will people start Contacting me?
Some media outlets may contact you within just a few
minutes after your release is received and others may take
weeks or even months before they respond. Keep in mind
that there are many types of publications and they may
range from daily, weekly, monthly or quarterly.
12. Are you just doing a bulk mailing?
No, all of our releases are delivered individually to
media outlets.
13. Is delivering to so many outlets considered SPAM?
Absolutely not, all of the media outlets on our
distribution list have asked to subscribe to our service
and are accustomed to receiving our releases on a regular
basis.
14. Do you distribute worldwide?
Yes. We have a large international distribution list.
Please Contact us for more information on media outlets
and pricing.
15. How can you distribute releases so inexpensively?
PRW has worked extremely hard to develop our existing
database and we have cut all possible costs to keep
pricing at a minimum.
16. Should I send multiple releases for a single event?
If you have different releases with different headlines
and content then this might be something you might want to
consider. However, we do not recommend sending the same
release over and over.
17. Do you ever run any specials or sales?
From time to time we may reduce pricing. If you are
subscribed to our free newsletter you will not only
receive valuable writing tips but also special promotional codes
that will save you money on the distribution of your press
release. Sign
up for the PRW Newsletter: http://www.press-release-writing.com/prw-newsletter.htm.
As a an active PRW Member you'll
always receive 10% off our services.
18. Can PRW write my release?
Yes we can. We have a number of professional
staff writers that do this. You will need to provide us
with some basic background and Contact information.
19.
What does PRW charge to write releases?
We charge $300. PRW Members receive 10% off.
20. How long will it take to get my finished release if
PRW writes it?
Usually 48-72 hours but we will discuss this with you if
we are extremely busy or your release may be more
difficult than others.
21. Will I be able to proof my release before it is
distributed?
Yes, all releases PRW writes are sent to our clients for
final review.
22. How many re-writes or updates can be made to my
release?
It's rare that corrections need to be made but we do
provide 1 re-work/update at no charge. PRW charges $100 for each additional update.
23. If I have a completed release but want PRW to proof
it, what do you charge?
We charge $99. PRW Members receive 10% off.
24. How can I sign up for your free newsletter?
You can do it quickly and easily (we only require name and
email address) by going to: http://www.press-release-writing.com/prw-newsletter.htm
25. How can I make a suggestion for additional media
outlets to add to your list?
Send email to info@press-release-writing.com
26. Once I place my
order, how quickly will it be distributed?
Press releases received during
normal business hours (Mon.-Fri.
9AM-5PM EST) will generally go
out within 3 hours. Orders received after hours will go
out the following business day. As a an active
PRW Member you'll always receive 10%
off our services.
27. How do I place my press
release order?
You can place your press release order by visiting our
secure order form here
or by calling 877.362.7924.
28. What is the origin of "-30-" at the
end of some press releases?
The "-30-" is the traditional journalistic
closing which probably came to be during the Civil War
when telegraphers tapped "XXX" at the end of a
transmission, which is the Roman numeral for 30.
|